Saudi franchise law

Trademark Licensing as a Legal and Commercial Growth Strategy A trademark is one of a company’s most valuable intangible assets. Beyond distinguishing products and services, it reflects a business’s reputation, market presence, and customer trust. As businesses seek sustainable growth...

The franchise sector in Saudi Arabia is experiencing rapid growth, driven by Vision 2030 and its focus on empowering entrepreneurs and localizing global brands. However, this expansion has also led to disputes between franchisors and franchisees, often because of breach of contract terms or lack of...